McDonald’s Korea has introduced the signature PyeongChang Korean Beef Burger today (January 30) in conjunction of the upcoming 2018 PyeongChang Winter Olympics Games and they will only be selling 10,000 of these burgers in 400 selected stores for just one day.
The burger patties come from Gangwon Province city of Pyeongchang where Hanwoo cattle farming has been rigorous.
The Pyeongchang Hanwoo Signature Burger stands chunky and tall, between the two buns are a slice and yellow and white cheddar, deep-fried potatoes, mushrooms, bacon strips, onions and steak sauce on the piece of Hanwoo-beef patty.
Each burger are sold for 9,900 won (RM 36) for ala-carte and 12,300 won (RM 44.60) for the combo which comes with a raffle ticket that guaranteed a prize. 150 first prize winners will receive tickets to the short-track final event at the 2018 Winter Olympic Games while the rest will receive coupon to taste an upcoming new burger.
“As the Olympics’ official partner, McDonald’s has rolled out Hanwoo burgers to support the event’s successful operation and boost cash flow inside the city and the province,” a McDonald’s Korea official said.
The Pyeongchang Winter Olympics will begin in South Korea on Feb 9, featuring 102 events in 15 sports disciplines and athletes from all over the world.
North and South Korea will march together at the opening ceremony while athletes from Russia – hosts of the 2014 Winter Games – will compete under a neutral flag after their team was banned over a doping scandal.