Prime Minister Tun Dr Mahathir Mohamad unveiled the Visit Malaysia 2020 logo at the Kuala Lumpur International Airport earlier today and set a target of 30 million tourist arrivals for next year.
One of the initiatives taken to achieve this record breaking number is to increase flight connectivity from other destinations to Malaysia which is already happening throughout this year.
“Hence, we need to connect and reach out to ‘high yield’ markets which are Malaysia’s target market for this campaign, namely Asean, China, India, United Kingdom and Germany,” he said in his speech during the launching of the Visit Malaysia 2020 logo.
The logo, which is inspired by the Malaysian Batik was a winning entry by graphic designer Alfred Phua Hong Fook. It features the magnificent rhinoceros hornbill with the red hibiscus and the green paku pakis, an edible plant which is a favorite among Malaysians of all races. The three elements highlight the eco-adventure, floral and fauna, cuisine and the celebration of cultural diversity in Malaysia.
The colors used are blue, red and yellow representing the colors of the national flag, Jalur Gemilang while the orange illustrate the year-round of sunshine Malaysia receives. Lastly the green symbolizes the abundance of nature in Malaysia.
The focus of the #VM2020 campaign is on eco-tourism, arts and culture.
According to Dr Mahathir, the tourism sector needs to move in tandem with digital transformation, with an emphasis on digital marketing using various social media platforms if the industry is to remain competitive.
In 2018, Malaysia welcomed a total of 25.8 million international tourists, while for the first five months of this year, international tourist arrivals reached more than 10 million.
This is the fifth edition of the Visit Malaysia Year program with the last program held back in 2014.